Practical writing on AI and automation
From the engineers who build production systems for a living. Long-form pieces, decision frameworks, and lessons from the field.
Beyond WhatsApp notifications: 12 unexplored ways AI solves real e-commerce problems
Cart-recovery flows are table stakes. The compounding wins live in RTO prediction, address intelligence, LTV forecasting, channel economics, and the customer-journey signals nobody is mining.
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How agentic AI is changing customer support - and what it means for your team
The shift from scripted chatbots to autonomous agents that reason, retrieve, and act. What the next-generation support experience looks like.
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Five business processes worth automating this quarter
Practical wins that pay back in under 30 days. Where to start if you're new to automation, and how to pick the right first project.
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AI agents vs traditional RPA: a practical decision framework
When does deterministic automation beat AI? When should you reach for an LLM-powered agent instead? A framework that doesn't oversell either approach.
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Building your first AI agent: a complete guide
From picking a use case to choosing a model to designing guardrails. Everything we wish we'd known on our first agent build.
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What ROI actually looks like for AI automation projects
Three case study breakdowns showing payback periods between three and twelve months. The numbers that justified each project to leadership.
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WhatsApp automation: from prototype to thousands of conversations per day
Lessons learned scaling WhatsApp commerce experiences. Template approval, rate limits, AI tuning, and the operational practices that keep things running.
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One or two essays a month on AI, automation, and operations. No spam, no growth hacking - just things we've learned worth sharing.