AI that keeps freight, fleets, and customers moving
3PLs, freight forwarders, last-mile operators, and shippers use Deburise to automate dispatch, customer tracking, customs documentation, and the messaging that turns logistics into a customer experience.
What Logistics & Supply Chain clients see with Deburise
WhereLogistics & Supply Chain teams hit the wall
WISMO drowning customer service
Where-is-my-order calls and emails dominate inboxes, especially during peaks - eating margin a contact at a time.
Manual dispatch and re-planning
Last-minute changes, exceptions, and re-routing are handled with phone calls and gut feel, costing time and fuel.
Customs and document burden
Each shipment generates a stack of bills of lading, invoices, and customs forms that get re-keyed across systems.
Forecasting blind spots
Demand spikes catch warehouses underbooked, while quiet weeks leave capacity idle.
The logistics numbers that drive AI adoption
Industry-wide pressure on cost, capacity, and customer expectation that AI is uniquely positioned to fix.
SolutionsWhat we build for Logistics & Supply Chain
Tracking & WISMO AI
WhatsApp and email tracking agent that pulls live carrier data, predicts delays, and proactively notifies customers - collapsing inbound contacts.
Dispatch & Routing Optimisation
ML routing engine that re-plans deliveries in real time based on traffic, exceptions, and driver capacity.
Document Intelligence
Auto-extract from BoLs, commercial invoices, packing lists, and customs forms - into your TMS/WMS with human verification on edge cases.
Demand & Capacity Forecasting
SKU-level and lane-level forecasting fused with promotions, seasonality, and macro signals.
Driver & Partner Apps
AI-assisted driver workflows for proof of delivery, exception handling, and customer comms - all in WhatsApp where possible.
Customer Onboarding & Quoting
Conversational quote-to-book flows, contract extraction, and self-serve onboarding for new shippers.
Manual logistics ops vs AI-orchestrated ops
The same fleet, the same lanes - far less inbound noise, smarter dispatch, and a more leveraged ops team.
- Tracking enquiries per 1,000 shipments180-260
- Quote turnaround1-3 business days
- BoL / invoice processing time8-20 minutes / doc
- On-time delivery rate82-88%
- Driver paperwork burden20-30 min / shift
- Exception detectionCustomer tells you
- Tracking enquiries per 1,000 shipments40-80
- Quote turnaroundMinutes via chat
- BoL / invoice processing timeUnder 30 seconds
- On-time delivery rate92-96%
- Driver paperwork burdenUnder 5 min
- Exception detectionAI flags before customer notices
In actionHow Logistics & Supply Chain teams put this to work
Proactive shipment updates
Customer gets WhatsApp updates at every milestone; the AI handles exceptions, reschedules, and address changes inline.
Inbound quote-to-book
Shipper messages on WhatsApp; AI extracts origin, destination, weight, and constraints, returns a quote, and books on confirmation.
Document automation
BoL or commercial invoice arrives via email; AI extracts the structured data, validates it, and writes into the TMS - minutes instead of hours.
Where AI value lands in logistics
Composition of cost-to-serve reduction across our 3PL, freight, and last-mile deployments.
- WISMO deflection & proactive tracking34%
- Dispatch & routing optimisation22%
- Document & customs automation18%
- Quoting & onboarding automation14%
- Forecasting & capacity planning12%
Production benchmarks for logistics AI
Targets we ship against on every 3PL, freight, and last-mile engagement.
Let's buildReady to bring AI to your logistics & supply chain operation?
Book a free 30-minute call. We'll show you the three highest-impact automations for your business - with a realistic timeline and ROI estimate.